Skip Tracing Techniques for Real Estate Investors

By skipashraful Updated January 15, 2024 Reviewed by skipashraful

Revolutionizing Real Estate Marketing: The Power of Skip Tracing

In the realm of real estate investment, substantial sums are often allocated to direct mail campaigns, reaching hundreds of thousands of dollars annually. Paradoxically, the returns yielded by this marketing approach are disappointingly marginal. However, astute real estate investors are now steering their focus towards skip tracing, a technique that offers a notably superior means of pinpointing potential buyers and sellers. Larry Higgins, a skip tracing expert catering to real estate investors, is poised to illuminate the process’s efficacy and the rationale behind its exceptional return on investment.

Skip Tracing Techniques

Especially in the current fiercely competitive market, the quest for high-quality buyers and sellers can prove challenging. The financial resources expended on letters and postcards typically yield meager results. Enter skip tracing, an avenue through which you can efficiently locate and establish connections with the desired individuals for lucrative transactions. Traditional skip tracing was originally conceived to track down those evading debt, a tool employed by creditors to recover their dues.

However, within the real estate investment landscape, the objective primarily revolves around identifying the owners of specific properties. You might be eyeing a particular property for purchase or sensing the potential for a motivated seller if only you could track down the property’s proprietor. This scenario frequently arises with vacant homes that aren’t listed for sale, leaving you with no apparent means of contacting the owner. However, the time spent crafting mailers or letters could instead be allocated to locating the owner and securing their contact details.

Skip tracing also proves invaluable when determining that the owner of a dilapidated property has passed away. In this case, your investigative skills come into play, as you endeavor to locate the property owner’s heirs. These heirs could potentially offer you an attractive deal on the property. Leveraging free online resources, including obituaries, people finder sites, social media platforms, and even Google, can facilitate the identification of estate administrators and facilitate contact for property acquisition discussions.

Skip Tracing Techniques

Skip tracing serves as an indispensable resource for real estate investors, sales agents, and industry professionals alike, aiding them in tracking down property owners with the intention of persuading them to sell. Investors on the hunt for properties suitable for wholesaling or flipping often target distressed properties or those in probate, as they are not yet listed on the market and therefore boast reduced competition. Sales agents and brokers seeking to attract sellers use skip tracing to market their services, employing similar techniques to those of investors.

Methods include postcard outreach, opt-in messaging through email and text, and targeted social media advertising. In addition to these shared strategies, some professionals opt for phone information acquisition through skip tracing, facilitating a more personalized approach through cold calling. However, this method requires a delicate touch, as not everyone may immediately welcome such outreach.

Skip Tracing Costs

Various services necessitate a monthly subscription fee, granting access to a specific number of record deliveries. Subscription costs can range from $99 to $1500 monthly, contingent on factors such as the number of licensed users and the selected service plan. Typically, these services don’t require a contract, enabling you to cancel or downgrade your subscription based on your immediate needs.

SkipLeadPro, on the other hand, introduces an alternative approach, offering a flat rate of $0.20 per result. Even if you use it only a few times per month, you’ll only incur a minimal expense to obtain the required contact information for your leads. This pricing structure makes the service accessible for both occasional and bulk record requests.

Pros and Cons of Skip Tracing
Skip tracing emerges as a key tool for swiftly reaching absentee property owners, an advantage not easily replicated. While you can undertake public records searches independently, source by source, this method can prove time-consuming and might not be cost-effective for your property deals in the long run. However, skip tracing isn’t without its drawbacks.

Observing privacy and telecommunications laws to ensure compliance is essential.
Reaching out to personal phone numbers or private addresses might result in backlash.
Not all individuals possess contact information readily accessible via skip tracing.
Top-tier skip tracing resources offer access to the most up-to-date public records, enhancing accuracy. Nevertheless, there might be instances where individuals haven’t updated their contact information with the post office or modified their lease or mortgage data after relocating. Such cases are rare, and proficient skip tracing services can successfully locate information for approximately 99% of the population.

Key Considerations
Considering whether skip tracing aligns with your real estate business? Keep these fundamental points in mind:

Signing up with SkipLeadPro is cost-free, allowing you to explore the platform before committing to a trace.
With a nominal cost of $0.20 per result, you can test this option for just a dollar or two.
Searches are swiftly executed, providing you with comprehensive reports within minutes, minimizing the time invested in acquiring contact details for your leads.
Still deliberating? Try it out today and experience the transformative potential of skip tracing for your real estate endeavors.

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